اقتصاد فضا و توسعه روستایی

اقتصاد فضا و توسعه روستایی

شناسایی عوامل مؤثر تبیین کنندۀ پرورش طیور بومی در بین روستائیان استان مازندران ‌

نویسندگان
دانشگاه علوم کشاورزی و منابع طبیعی ساری
چکیده
هدف: پرورش طیور بومی در روستاها موجب کارآفرینی و اشتغال برای زنان روستائی، تأمین پروتئین مورد نیاز، بهبود درآمد و توسعۀ روستایی پایدار خواهد شد. علی­رغم فواید طیور بومی، استقبال از این فعالیت روستائی چندان مورد توجه قرار نگرفته است. بنابراین شناسایی عوامل مؤثر بر پرورش طیور بومی در بین روستائیان استان مازندران می‎تواند زمینه‎های بهبود تمایل روستائیان به انجام این فعالیت بومی را فراهم کند.

روش پژوهش: پژوهش حاضر کمی و توصیفی- پیمایشی است. جامعۀ آماری، کل بهره­برداران طیور بومی در استان مازندران به تعداد 64725 نفر هستند. برای انتخاب افراد نمونه از روش نمونه­گیری چندمرحله­ای استفاده شد. 382 نفر از بهره­برداران طیور بومی به­صورت تصادفی به­عنوان نمونه انتخاب شدند. داده­های مورد نیاز از طریق پرسشنامۀ محقق­ساخته جمع­آوری شد. روایی پرسشنامه با نظرخواهی از کارشناسان و پایایی با محاسبۀ ضریب آلفای کرونباخ تأیید شد.

یافته‌ها: عوامل فردی- حرفه‎ای و عوامل اجتماعی- محیطی 73 درصد از تغییرات درک مفید بودن و 36 درصد از تغییرات درک آسانی کاربرد را تبیین می‎کنند. درک مفید بودن، نگرش، هنجار ذهنی و کنترل رفتاری درک شده در مجموع 74 درصد از تغییرات قصد رفتاری و کنترل رفتاری درک شده و قصد رفتاری نیز حدود 64 درصد از تغییرات رفتار پرورش طیور بومی را تبیین می‎کنند.

نتیجه‌گیری: جوهرۀ اصلی مدل پیشنهادی در تمایل رفتاری بر بروز رفتار است اما کنترل رفتاری درک شده نیز متغیر مهمی است که در کنار قصد رفتاری حتی با شدت بیشتری نیز پرورش طیور بومی را تحت تأثیر قرار می‎دهد. افزایش قدرت ریسک‎پذیری تولیدکنندگان، ارتقای دانش و مهارت تولیدکنندگان، آگاهی‎رسانی عمومی برای مصرف طیور بومی، گسترش تعاونی تولیدکنندگان طیور بومی و عرضۀ وام‎های بانکی کم‎بهره و هدفمند از جمله پیشنهادهای توسعۀ پرورش طیور بومی در استان مازندران است.


کلیدواژه‌ها

عنوان مقاله English

Identifying the Effective Explanatory Factors in Native Poultry Farming ‎Among Villagers in Mazandaran Province ‎

نویسندگان English

Fatemeh Ghorbani Piralidehi
Somayeh Shirzadi Laskookalayeh
Fatemeh Farhadi
Sari Agricultural Sciences and Natural Resources University
چکیده English

Objective: Farming of native poultry at the village level will provide entrepreneurship and employment for rural women, provide needed protein, improve rural income and sustainable rural development. Despite the benefits of native poultry, the acceptance of this rural activity has not received much attention. Therefore, identifying the factors affecting of native poultry farming among villagers in Mazandaran province can provide grounds for improving the villagers' willingness to carry out this native activity.

Methods: The present study is quantitative and descriptive-survey. The statistical population is the total number of native poultry farmers in Mazandaran province, 64725 people. Multi-stage sampling method was used to select the sample. 382 native poultry farmers were randomly selected as samples. The required data were collected through a researcher-made questionnaire. The validity of the questionnaire was confirmed by asking experts and the reliability was confirmed by calculating Cronbach's alpha coefficient.

Results: Personal-professional factors and social-environmental factors explain 73% of the changes in perceived usefulness and 36% of the changes in perceived ease of use. Perceived usefulness, attitude, subjective norm, and perceived behavioral control explain a total of 74% of the changes in behavioral intention, perceived behavioral control and behavioral intention explain about 64% of the changes in native poultry farming behavior.

Conclusions: The main essence of the proposed model is behavioral intention over behavior, but perceived behavioral control is also an important variable that, along with behavioral intention, affects native poultry farming even more intensely. Increasing the risk-taking power of producers, improving the knowledge and skills of producers, raising public awareness for the consumption of native poultry, expanding the cooperative of native poultry producers, and providing low-interest and targeted bank loans are among the suggestions for the development of native poultry farming in Mazandaran province.

کلیدواژه‌ها English

Food security
‎ Rural development
‎ Rural women
‎ Livelihood assets
‎ Native poultry
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زمستان 1404

  • تاریخ دریافت 18 خرداد 1405
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