اقتصاد فضا و توسعه روستایی

اقتصاد فضا و توسعه روستایی

تحلیل راهبردی توسعه کشت زعفران در شهرستان جوانرود با استفاده از تکنیک SWOT

نویسندگان
1 دانشگاه رازی کرمانشاه
2 سازمان جهاد کشاورزی
چکیده
هدف: زعفران گیاهی مقاوم به کم آبی است که به عنوان یک کشت جایگزین در منطقه جوانرود در حال توسعه است. با توجه به نو بودن این کشت در منطقه مورد مطالعه، هدف از مطالعه حاضر، ارزیابی توسعه کشت زعفران در شهرستان جوانرود می­باشد.

روش پژوهش: این مطالعه از طرح تلفیقی (کیفی- کمّی) و روش تحقیق، مطالعه موردی بهره می­گیرد. جامعه مورد مطالعه شامل تمامی زعفران­کاران و کارشناسان جهاد کشاورزی در شهرستان جوانرود بودند که با استفاده از روش نمونه­گیری هدفمند از نوع بارز با 16 نفر از زعفرانکاران و 10 نفر از کارشناسان مصاحبه به عمل آمد. ابزار گردآوری اطلاعات، مصاحبه نیمه ساختاریافته و پرسشنامه بوده است. تجزیه و تحلیل داده­ها با استفاده از تحلیل راهبردی SWOT صورت گرفت. در نهایت با استفاده از ماتریس برنامه­ریزی راهبردی کمّی (QSPM)، مناسب­ترین راهبردها جهت توسعه کشت زعفران در منطقه جوانرود انتخاب شد.

یافته‌ها: بر اساس نتایج، 7 طبقه گسترده برای نقاط قوت توسعه کشت زعفران شناسایی شدند که مهمترین آنها "امکان فرایند تولید بصورت خانوادگی" و "وجود ظرفیت­های مناسب تولید زعفران در منطقه" هستند. همچنین 7 طبقه­ ضعف از قبیل "عدم پذیرش زعفران به عنوان الگوی کشت" و "فروش فله­ای و عدم بسته­بندی مناسب" شناسایی شدند. فرصت­های شناسایی شده توسعه کشت زعفران 4 طبقه بودند که مهمترین آنها "سازگاری کشت زعفران با اقلیم منطقه" و "دسترسی به بازارهای گسترده برای زعفرانکاران عمده" بدست آمد. از جمله تهدیدهای مهم توسعه کشت زعفران، "محدود بودن بازار" و "عدم تامین نهاده و ادوات کافی کشت زعفران توسط سازمان جهاد کشاورزی" شناسایی شد. در نهایت راهبرد مناسب جهت توسعه کشت زعفران در شهرستان جوانرود راهبرد تهاجمی (SO) بدست آمد.

نتیجه‌گیری: دستاوردهای این مطالعه می­تواند به مسوولین ذی ربط در سازمان جهاد کشاورزی استان کرمانشاه و شهرستان جوانرود کمک کند تا از راهبرد مناسب جهت توسعه کشت زعفران استفاده نمایند.
کلیدواژه‌ها

عنوان مقاله English

Strategic Analysis of Saffron Cultivation Development using SWOT in Javanrood Township

نویسنده English

Kiumars Zarafshani 1
1 Razi university
2 Agriculture-Jahad Organization
چکیده English

Objective: Saffron is a drought-resistant plant that is being developed as an alternative crop in the Javanroud region. Given the novelty of this crop in the study area, the aim of this study is to assesss the development of saffron cultivation in Javanroud Township.

Methods: This study uses a mix-method design (qualitative-quantitative) and a case study research method. The study population included all saffron growers and agricultural experts in Javanroud township, which were interviewed using a purposive sampling method with 16 saffron growers and 10 experts. The data were collected through semi-structured interview and a questionnaire. Data analysis was performed using SWOT analysis. Finally, using the Quantitative Strategic Planning Matrix (QSPM), the most appropriate strategies for developing saffron cultivation in the Javanroud region were selected.

Results: Based on the results, 7 categories were identified for the strengths of saffron cultivation development, including "the possibility of a family-based production process" and "the existence of appropriate saffron production capacities in the region". Also, 7 categories of weaknesses were identified, such as "non-acceptance of saffron as a cultivation pattern" and "bulk sales and lack of appropriate packaging". The identified opportunities for saffron cultivation development were 4 categories, the most important of which were "compatibility of saffron cultivation with the regional climate" and "access to wide markets for major saffron growers". Among the important threats to saffron cultivation development, "limited market" and "lack of sufficient inputs and equipment for saffron cultivation by the Agricultural Jihad Organization" were identified. Finally, the appropriate strategy for the development of saffron cultivation in Javanroud County was the offensive strategy (SO).

Conclusions: The implication of this study can help officials in the Agricultural Jihad Organization of Kermanshah province and Javanroud township to use appropriate strategies to develop saffron cultivation.





کلیدواژه‌ها English

Development of saffron cultivation
Javanrood township
Quantitative Strategic lanning Matrix
SWOT strategic analysis
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زمستان 1404

  • تاریخ دریافت 18 خرداد 1405
  • تاریخ اولین انتشار 18 خرداد 1405