اقتصاد فضا و توسعه روستایی

اقتصاد فضا و توسعه روستایی

تبیین نقش ظرفیت فناوری‌های نوین اطلاعاتی در توسعه گردشگری هوشمند (مطالعه موردی روستاهای هدف گردشگری استان خراسان رضوی)

نویسندگان
دانشگاه فردوسی مشهد
چکیده
هدف: هدف انجام پژوهش بررسی تاثیر استفاده از ظرفیت‌های هوشمندسازی بر بهبود وضعیت گردشگری روستایی و همچنین کاهش مشکلات و مسائل روستایی در روستاهای هدف گردشگری استان خراسان رضوی می‌باشد.

روش پژوهش: از نظر روش‌شناسی، نمونه‌های پژوهش شامل 261 نفر گردشگرانی بودند که به روستا سفر داشته‌اند و از امکانات فضای مجازی جهت سفر به روستا استفاده نموده‌اند که برای انتخاب تعداد نمونه باتوجه به متمرکز نبودن جامعه آماری، از روش گلوله برفی استفاده گردید. در این تحقیق داده‌ها با ابزار پرسشنامه جمع‌آوری و با نرم افزار spss از طریق آزمون‌های آماری تجزیه و تحلیل شده‌اند. در ادامه به منظور بررسی تاثیر فناوری‌های اطلاعاتی و ارتباطی بر توسعه گردشگری هوشمند در روستاهای مورد مطالعه از مدل PLS استفاده گردید.

یافته‌ها: یافته‌های تحقیق نشان داد که وجود ظرفیت‌های گردشگری می‌تواند تاثیر مستقیم و معناداری بر روی توسعه گردشگری هوشمند برجای گذارد. بیشترین اثرگذاری در بین مولفه‌ها برای حمل و نقل هوشمند مانند مسیریابی آنلاین و آفلاین، اطلاع از ترافیک مسیر، استفاده از خدمات بین‌راهی و سایر موارد از مزایای حمل و نقل هوشمند می‌باشد. پس از حمل و نقل هوشمند دومین مولفه اثرگذار در تحقق گردشگری هوشمند، استفاده از وسایل ارتباطی مانند ایمیل، تلفن، سایت‌های اینترنتی، عضویت در کانال‌های پیام‌رسان‌ها و... بوده است. همچنین در درجه بعدی محیط هوشمند نیز تاثیر بسیار زیادی بر روی توسعه گردشگری هوشمند داشته است که از شاخصه‌های آن می‌توان به شبکه آنتن‌دهی مناسب، شبکه‌های اینترنت در سطح روستا، خدمات بانکداری الکترونیک در روستا و سایر موارد مشابه اشاره داشت.

نتیجه‌گیری: بر اساس نتایج می‌توان گفت که میانگین شاخص‌های پژوهش در بخش امکانات مجازی در روستاهای مورد مطالعه از مقدار نرمال بالاتر بوده و روستاها دارای امکانات و ظرفیت زیرساختی و انسانی برای توسعه گردشگری هوشمند می‌باشند. همچنین تحلیل نتایج اثرگذاری بیان داشت که ظرفیت‌های هوشمند روستایی بر توسعه گردشگری هوشمند اثرگذار بوده است.




کلیدواژه‌ها

عنوان مقاله English

Explaining the Role of the Capacity of Modern Information Technologies in the Development of Smart Tourism (Case Study of Tourism Target Villages in Khorasan Razavi Province)

نویسندگان English

Amin Faal Jalali
Maryam ghasemi
Ferdowsi University of Mashhad
چکیده English

Purpose

This research aims to investigate the impact of utilizing smart capabilities on improving rural tourism and addressing rural challenges in the target villages of Khorasan Razavi Province.

Method

The study’s statistical population comprised 261 tourists who either traveled to the villages or used virtual platforms to plan their visits. Due to the dispersed nature of the statistical population, a snowball sampling method was employed to select the sample. Data were collected through a questionnaire and analyzed using SPSS software, applying statistical tests. Additionally, to examine the impact of information and communication technologies (ICT) on the development of smart tourism in the studied villages, the PLS (Partial Least Squares) model was utilized.

Results

The findings indicate that existing tourism capacities have a direct and significant impact on the development of smart tourism. Among the evaluated components, smart transportation emerged as the most influential. Key aspects of smart transportation include online and offline routing, route traffic information, interstate services, and other related benefits. Following smart transportation, communication tools were identified as the second most effective component in fostering smart tourism. These tools include email, telephone, internet sites, and participation in messaging platforms or channels.

Additionally, the smart environment was found to play a significant role in the development of smart tourism. Features of the smart environment include the availability of robust antenna networks, internet connectivity at the village level, electronic banking services, and similar infrastructural advancements.

Conclusion

The results demonstrate that the average indicators related to virtual facilities in the studied villages exceed normal values. This indicates that the villages possess the necessary infrastructural and human resources to support the development of smart tourism. Furthermore, the analysis confirms that rural smart capabilities have a measurable impact on the advancement of smart tourism in the region.

کلیدواژه‌ها English

Khorasan Razavi
Information and Communication Technology
Rural Tourism
Intelligence
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World Tourism Organization, 2017
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World Tourism Organization, 2017
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  • تاریخ دریافت 18 خرداد 1405
  • تاریخ اولین انتشار 18 خرداد 1405