اقتصاد فضا و توسعه روستایی

اقتصاد فضا و توسعه روستایی

تحلیل اثرگذاری عوامل اقتصادی بر پذیرش محصولات کشاورزی ارگانیک در بین تولیدکنندگان و مصرف‌کنندگان شهرستان تبریز

نویسندگان
دانشگاه تبریز- دانشکده برنامه ریزی و علوم محیطی
چکیده
هدف: پژوهش حاضر با هدف شناسایی و تحلیل عوامل اقتصادی مؤثر بر پذیرش محصولات کشاورزی ارگانیک در شهرستان تبریز انجام شده است.

روش پژوهش: جامعه آماری این مطالعه را تولیدکنندگان و مصرف‌کنندگان شهرستان تبریز تشکیل می‌دهد. جامعه تولیدکنندگان در سطح شهرستان 28 نفر می‌باشد. با توجه به محدود بودن تعداد آنها، به صورت تمام شماری مطالعه شدند. در جامعه مصرف‌کنندگان، حجم نمونه 384 نفر برآورد گردید، ولی برای دستیابی به نتایج بهتر 391 پرسشنامه تکمیل شد. جهت تحلیل داده‌ها از مدل‌سازی معادلات ساختاری در نرم افزار SMART PLS و آزمون t تک نمونه‌ای و فریدمن در نرم افزار SPSS بهره گرفته شد.

یافته‌ها: نتایج مدل اندازه‌گیری بیانگر آن است که بارهای عاملی معرف‌های مشاهده شده، با متغیر پنهان خود دارای مقادیر معناداری هستند و معرف‌های مشاهده شده به خوبی متغیرهای پنهان خود را اندازه‌گیری نموده‌اند. همچنین نتایج مدل ساختاری بیانگر این موضوع است که رابطه ساختاری معناداری بین ادراک گرانی، ارائه تسهیلات حمایتی، توزیع محصول، شیوه تهیه محصولات، قیمت محصول، ویژگی‌های محصول، کیفیت محصول و تمایل به پرداخت وجود دارد. مقادیر بدست آمده T، میانگین و کرانه بالا و پایین عوامل مؤثر بر پذیرش کشاورزی ارگانیک از دیدگاه تولیدکنندگان، مقادیری بالاتر از استاندارد تعیین شده داشتند. نتایج آزمون فریدمن نشان داد، قیمت محصول دارای بالاترین اهمیت و ارائه تسهیلات حمایتی دارای پایین‌ترین میزان اهمیت هستند.

نتیجه‌گیری: مقایسه و بررسی دیدگاه‌های دو گروه تولیدکننده و مصرف‌کننده نشان می‌دهد که بعد اقتصادی تأثیر عمده‌ای بر پذیرش کشاورزی ارگانیک داشته است. همچنین عواملی مانند داشتن قیمت بالای محصولات، هزینه‌ها و قیمت ارائه شده برای یک برند خاص، سیستم بازاریابی مناسب و ... از عواملی هستند که بعد اقتصادی پذیرش کشاورزی ارگانیک را تحت تأثیر قرار داده‌اند.
کلیدواژه‌ها

عنوان مقاله English

Analysis of the Effect of Economic Factors on the Acceptance of Organic Agriculture among Producers and Consumers in Tabriz County0

نویسندگان English

Mohsen Aghayari Hir
Hossein Asgharpur
Soheyla Bakhtar
University of Tabriz
چکیده English

Objective: The present research was conducted with the aim of identifying and analyzing economic factors affecting the acceptance of organic agriculture in Tabriz County.

Methods: The population of this study consists of producers and consumers of Tabriz County. The community of producers in the County is composed of 28 person. Due to their limited number, they were studied in full. In the consumer community, the sample size was estimated to be 384 person, but to achieve better results, 391 questionnaires were completed. In order to analyze the data, structural equation modeling was used in Smart PLS software and one-sample t-tests and Friedman in SPSS software.

Results: The results of the measurement model indicate that the loads of the observed agents with their hidden variables have significant values, and the observed agents have measured their hidden variables well. Also, there is a significant structural relationship between price perception, providing support facilities, product distribution, product preparation method, product price, product features, product quality, and willingness to pay. The obtained values of T, the average and the upper and lower limits of the factors affecting the acceptance of organic agriculture from the producers' point of view, had higher values than the standard set. The results of Friedman's test showed that the price of the product has the highest importance and the provision of support facilities has the lowest importance.

Conclusions: Comparing and examining the views of two producer and consumer groups shows that the economic dimension has had a major effect on the adoption of organic agriculture. Also, factors such as having high prices for products, costs and prices offered for a specific brand, an appropriate marketing system, etc. are among the factors that have affected the economic aspect of adopting organic agriculture.

کلیدواژه‌ها English

Acceptance of organic agriculture
Economic Development
producers
consumers
Tabriz County
Economic Factors
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  • تاریخ دریافت 18 خرداد 1405
  • تاریخ اولین انتشار 18 خرداد 1405